Top 3 Things to Know About Podcast SEO Within Listening Apps [ep. 24]

Check out the full episode on podcast SEO:

Here’s what to expect from this episode:

You’ve heard of SEO, but did you know that podcast SEO is a totally separate thing? And it can definitely impact how many people you’re reaching with your show.

When it comes to podcasting, I have two big pet peeves. One of them is the inconsistencies between listening platforms, and the second is the mystery and lack of searchability within the podcast apps, like Apple and Spotify. There is a lot confusion in the podcasting world around what is and isn't searchable within podcast listening apps, and each one is a little bit different.

In today’s episode, we're diving into that second pet peeve of mine to unravel the mystery of podcast SEO. We'll cover quick tips, strategies, and podcast industry updates so that you can be on top of your podcasting game, reach more listeners, and gain some new customers along the way.

I have done a lot of research on this topic over the last year. I’ve also conducted some experiments of my own, and I’ve made some interesting discoveries that I’m excited to share with you today..

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Topics covered on proactive podcast planning:

• Understanding what SEO is, how it affects your podcast’s searchability, and why it matters

• What I learned from my research and experiments about podcast SEO

• The top things to consider and what to focus on so your podcast is searchable within apps

• Ideas for writing searchable, compelling titles that will make people want to click and listen

• A common mistake that could get your show red-flagged and what to do instead

• What doesn’t matter when it comes to podcast SEO

Resources mentioned:

• Check out Daniel J. Lewis

• Listen to the School Counseling Simplified Podcast, hosted by Rachel Davis

Connect with Sara:

• Book a free call to discuss how we can work together

• Book a 1:1 strategy call

• Connect with me on Instagram @podcastingforeducators

Related episodes:

• Episode 6, Planning Your Podcast Music, Trailer, Intro, and Outro

• Episode 15, Which Podcast Metrics Should I Be Tracking?

• Episode 16, Using a Private Podcast to Level Up Your Online Course or Membership with Dr. Lindsay Padilla of Hello Audio

More about Podcasting for Educators:

Podcasting for Educators is the podcast for TpT authors and other online educators. It's a show that will help you get your podcast in front of those who need it most - teachers, counselors, literacy specialists, SLPs, parents, and more! Each week, Sara Whittaker and her guests will share top tips and actionable strategies that you will need in order to launch, manage, and grow your podcast. You’ll learn how to leverage your show to build long-lasting relationships with your audience and promote your TpT resources, courses, and memberships, all while providing valuable and accessible content!