Why Your Listeners Aren't Converting (And What to Do About It!) [ep. 65]

 
 

Click play to learn why your listeners aren’t converting (and what to do about it!):

 
 

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Here’s what to expect from this episode:

Quick question, why did you start your podcast? If you're reading this, then I can bet that you want your podcast to be a tool that drives more people to your products or services.

But what do you do if you're seeing growth with your downloads but not necessarily seeing results? I get it; it can be really difficult to get a good grasp on the ROI you're getting from your show. Especially because it isn't always a straight line from listener to buyer (or email subscriber, Instagram follower, whatever you're aiming for).

So today, we're going to talk about some reasons WHY your podcast listeners aren't converting and what you can do about it so you can better serve your listeners and your business.

TOPICS COVERED:

  • A reminder that your podcast is a lead generation tool

  • Determining what "converting" listeners means to you

  • Aligning your offer with your messaging

  • The right frequency of talking about your offers (and doing so with confidence!)

  • The danger of having too many email opt-ins

  • Putting the listener first and speaking directly to what they'll gain from your offer

  • Reigning in the number of CTAs

Resources mentioned:

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More about Podcasting for Educators:

Podcasting for Educators is the podcast for TpT authors and other online educators. It's a show that will help you get your podcast in front of those who need it most - teachers, counselors, literacy specialists, SLPs, parents, and more! Each week, Sara Whittaker and her guests will share top tips and actionable strategies that you will need in order to launch, manage, and grow your podcast. You’ll learn how to leverage your show to build long-lasting relationships with your audience and promote your TpT resources, courses, and memberships, all while providing valuable and accessible content!

Some links on this page are affiliate links. This helps to support this podcast at no additional cost to you.

 
Sara Whittaker