Why "Selling" on Your Podcast Doesn't Have to be Hard [ep. 30]
Check out the full episode on selling on your podcast:
Here’s what to expect from this episode:
How do you feel about selling? Does it make you cringe just thinking about it or are you totally comfortable with it?
One of the main reasons you even started your podcasting journey is because you want to help people and build relationships with your audience. But it’s also totally okay to acknowledge that you’d like your podcast to make you some money.
In episode 28, we talked about 3 ways to monetize your podcast, including creating a paid community, getting paid sponsors, and my favorite option, being your own sponsor.
If you have a business, that means you have products, resources, online courses, memberships, or services that already exist, so I want you to view your podcast as a way to drive people to those paid offerings.
In today’s episode, we will talk about how to sell your offerings on your podcast in a way that feels good to you.
There are a lot of strong opinions about the best way to sell on both sides of the spectrum, from keeping your offerings a secret to selling 24/7.
But there is a middle ground between these two opinions, and it is possible to promote your offerings on your show in a way that feels natural and gives your audience an opportunity to buy the products that they need.
Just because you talk about your offerings on social media or share them with the people on your email list doesn’t mean the people who are listening to your show have seen your promotions. People need to hear about an offering 7-14 times before they take action and make a purchase. Your podcast is the perfect place to promote your offerings to your audience.
If you listen to this podcast regularly and it has helped you in any way, I’d love for you to head to Apple Podcasts and write a review. It helps validate this podcast for other people who might be thinking about listening, and it lets me know what you’re enjoying.
If you don’t have Apple Podcasts, send me a message on Instagram and let me know what you like about it or what you’d like to hear about in a future episode.
Topics covered on selling on your podcast:
Different options you can use for selling on your podcast that feel good to you, no matter what your feelings are about selling
Importance of being repetitive and direct when selling on your podcast
Why you shouldn’t assume that everyone who listens to your show already knows what you have to offer, even if you share about it on social media
Determining which offer to focus on and how to incorporate it into your episode content
How to plan your episodes so you can naturally talk about your offers and promote your resources
Resources mentioned:
Connect with Sara:
Related episodes:
More about Podcasting for Educators:
Podcasting for Educators is the podcast for TpT authors and other online educators. It's a show that will help you get your podcast in front of those who need it most - teachers, counselors, literacy specialists, SLPs, parents, and more! Each week, Sara Whittaker and her guests will share top tips and actionable strategies that you will need in order to launch, manage, and grow your podcast. You’ll learn how to leverage your show to build long-lasting relationships with your audience and promote your TpT resources, courses, and memberships, all while providing valuable and accessible content!