Comparing Podcast Downloads and Setting Benchmarks for Yourself [ep. 67]

Click play to learn about podcast downloads and setting benchmarks for yourself:

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Here’s what to expect from this episode:

We need to have a little talk about podcast downloads. Though they alone are not an indicator of your show's success, your podcast downloads do matter. Because, of course, we want to see them grow over time.

If you tuned into last week's episode with Sara Marye, we went through every step of her podcast growth over the last 100 episodes of her show, and the time it took to hit 100k downloads. (And if you haven't listened yet, do that now! I'll wait. It's a REALLY good one with lots of behind-the-scenes info.)

While you can't (and shouldn't) compare your downloads to anyone's but your own, this got me thinking that I wanted to do an episode today about podcast downloads - what we should consider and some benchmarks to create goals for ourselves. So without further ado, let's dive in!

TOPICS COVERED:

• Understanding your podcast downloads and setting expectations

• How niche and ROI are related

• Average (and surprising) podcast download stats from Buzzsprout

• Sample goals you could set for yourself (and questions to ask yourself to help you do so)

Resources mentioned:

• Podcast Statistics and Data [September 2022]

• Join the Podcasting for Educators Prep School

• Sign up for my mini-course, Guesting for Educators

• Get access to my private podcast, Guesting for Educators

Connect with Sara:

• Book a free call to discuss how we can work together

• Book a 1:1 strategy call

• Connect with me on Instagram @podcastingforeducators

Related episodes:

• Episode 66. Your Podcast IS Your Business: The Roadmap To Impact And 100k Downloads With Sara Marye

• Episode 65. Why Your Listeners Aren't Converting (And What To Do About It!)

• Episode 17. 3 Suggestions For Setting Data-Driven Podcast Goals

• Episode 15. Which Podcast Metrics Should I Be Tracking?

More about Podcasting for Educators:

Podcasting for Educators is the podcast for TpT authors and other online educators. It's a show that will help you get your podcast in front of those who need it most - teachers, counselors, literacy specialists, SLPs, parents, and more! Each week, Sara Whittaker and her guests will share top tips and actionable strategies that you will need in order to launch, manage, and grow your podcast. You’ll learn how to leverage your show to build long-lasting relationships with your audience and promote your TpT resources, courses, and memberships, all while providing valuable and accessible content!

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