Short on Time? Prioritize This! Part 2 [ep. 38]
Check out the full episode to hear what to prioritize if you’re short on time:
Picking up Where We Left Off
Today is part two of things to prioritize in your podcast. In Episode 37, we began talking about the things to really prioritize if you're feeling super short on time as a podcaster.
Back in episode 37, the first two things to prioritize were, number one, to plan your episodes in advance.
Number two is to create great content that your audience both wants and needs.
Prioritize This!
Show Notes
if you do not have show notes for your podcast, and now is the time to start my friends. Having show notes will help to boost your visibility online. It will be the key to driving people to your website to learn more about you and to see what else you have to offer.
Your show notes are essentially a blog post for each of your podcast episodes.
(A few quick SEO Tips For show notes are to aim to make them 600 words or more and to choose a keyword to focus your show notes copy around.)
When you have shownotes you now have a page for each episode that you can use for things that maybe you aren't doing right now, but you might do at some point like Pinterest pins, and Facebook ads.
Focus on Sharing Your Episodes
Sharing your episodes is kind of twofold. For one, you as the podcast host should be sharing your episodes.
Pick what works for you when it comes to sharing. That might be reels, carousels, or something else. Jumping on Instagram stories for 15-30 seconds would probably be the most efficient way to share each week.
Sometimes I think we get so overwhelmed with the sharing component of podcasting, because there's so many possibilities of places to share, that we just freeze and we don't do anything at all.
So if you're doing nothing right now to share your episodes, then just start small. Pick one thing and stick with it for a little while. Add a second thing when you're ready.
The second part of this sharing piece is consistently encouraging others to share your show.
Have your call to action be to share on Instagram or to share on Facebook. Word of mouth is the number one way that people learn about new podcasts, so it's definitely worth your time to try and encourage that sharing as much as you can.
A Recap
To recap, if you are a crazy busy overwhelmed podcaster, focus on putting your time into these four things:
Planning in advance,
Creating content that your audience wants and needs,
Writing show notes on your website, and
Sharing your episodes and asking others to share.
Lastly, let me know how you like these new mini episodes. If you are enjoying them, send me a message on Instagram and tell me what you think. Don't forget to share this episode with a friend who might find it valuable.
Resources mentioned:
Connect with Sara:
Related episodes:
Episode 12, Creating a Streamlined Podcast Workflow That Works For YOU
Episode 27, Why Rebecca Joyner Started her Podcast + Content Batching and Time Management Tips
More about Podcasting for Educators:
Podcasting for Educators is the podcast for TpT authors and other online educators. It's a show that will help you get your podcast in front of those who need it most - teachers, counselors, literacy specialists, SLPs, parents, and more! Each week, Sara Whittaker and her guests will share top tips and actionable strategies that you will need in order to launch, manage, and grow your podcast. You’ll learn how to leverage your show to build long-lasting relationships with your audience and promote your TpT resources, courses, and memberships, all while providing valuable and accessible content!